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Landing Page Scorecard

Tick everything your landing page already does. You will get a score out of 100 and a list of the fixes most likely to lift your conversion rate.

Headline matches the ad the visitor clicked Phone number or call button visible without scrolling on mobile One clear call to action Page loads in under about 3 seconds on mobile Service area or location clearly stated Real photos of your team, work or premises Reviews or testimonials near the top Licence, accreditation or guarantee shown where relevant Form asks 5 fields or fewer Pricing, price ranges or “from” prices What happens after they enquire is explained No main navigation menu pulling people away Benefits written for the customer, not features Answers to the top 3 objections Thank-you page or message after submitting Conversion tracking tested and recording Text is readable on mobile without zooming Privacy policy linked from the form Page talks about one service only Clear, specific offer (not just “contact us”)

Score: 0 / 100

For the full explanation of each point, read the landing page checklist and why visitors leave without enquiring.

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