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<url><loc>https://getgregorydigital.com/guides/google-ads-guide-service-businesses/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/6507b3c2-5091-491f-8da5-8a15117d9792/thumbnail.jpg</video:thumbnail_loc><video:title>Google Ads for service businesses: the complete guide</video:title><video:description>A complete guide to Google Ads for service businesses: costs, setup, tracking, keywords, ads, bidding and fixing problems.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/6507b3c2-5091-491f-8da5-8a15117d9792</video:player_loc><video:duration>84</video:duration><video:publication_date>2026-11-07T17:06:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-ads-guide-service-businesses/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/bd0b37ce-c4ed-4eab-a96b-97f660cc9b02/thumbnail.jpg</video:thumbnail_loc><video:title>Facebook ads for service businesses: the complete guide</video:title><video:description>A complete guide to Facebook ads for service businesses: setup, tracking, budgets, targeting, creative, lead quality and scaling.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/bd0b37ce-c4ed-4eab-a96b-97f660cc9b02</video:player_loc><video:duration>86</video:duration><video:publication_date>2026-11-07T17:05:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/first-1000-in-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/65922ba6-591d-4e2a-bd35-2f1b9f7d9181/thumbnail.jpg</video:thumbnail_loc><video:title>Your first $1,000 in ads: where to spend it and what to expect</video:title><video:description>Spend your first $1,000 in ads on one platform, one offer and one focused landing page, with tracking and fast follow-up in place first.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/65922ba6-591d-4e2a-bd35-2f1b9f7d9181</video:player_loc><video:duration>86</video:duration><video:publication_date>2026-11-07T17:03:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/monthly-ads-report/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/8b11f9b8-b0d2-472e-9096-cabce30137e6/thumbnail.jpg</video:thumbnail_loc><video:title>What a good monthly Google and Facebook ads report should include</video:title><video:description>A good monthly ads report leads with spend, real leads, cost per lead and customers won, then explains what changed and what happens next.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/8b11f9b8-b0d2-472e-9096-cabce30137e6</video:player_loc><video:duration>56</video:duration><video:publication_date>2026-11-07T17:02:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/questions-before-hiring-a-marketer/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/6e67423d-ebf4-42c2-bf7b-f0d42711fbfb/thumbnail.jpg</video:thumbnail_loc><video:title>15 questions to ask before hiring someone to run your Google or Facebook ads</video:title><video:description>Ask these 15 questions before hiring someone to run your Google or Facebook ads, covering ownership, tracking, reporting and terms.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/6e67423d-ebf4-42c2-bf7b-f0d42711fbfb</video:player_loc><video:duration>64</video:duration><video:publication_date>2026-11-07T17:01:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/agency-vs-freelancer/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/29c67794-bf85-418f-b926-dc4a48583cc9/thumbnail.jpg</video:thumbnail_loc><video:title>Ads agency vs freelancer: which is better for a small business?</video:title><video:description>Agency vs freelancer for ads: agencies offer breadth and backup, freelancers offer direct specialist work at lower cost. Own your accounts either way.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/29c67794-bf85-418f-b926-dc4a48583cc9</video:player_loc><video:duration>74</video:duration><video:publication_date>2026-11-07T17:00:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/ads-management-cost-australia/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/c39312a7-830e-4ab1-b727-55aa5633d674/thumbnail.jpg</video:thumbnail_loc><video:title>How much does Google Ads or Facebook Ads management cost in Australia?</video:title><video:description>Ads management cost in Australia is typically $800–$2,000 a month per platform or 10–20% of spend, separate from your ad budget.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/c39312a7-830e-4ab1-b727-55aa5633d674</video:player_loc><video:duration>83</video:duration><video:publication_date>2026-11-07T16:59:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/lead-follow-up-automation/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/9990ab42-7961-4972-bad8-33526f1db0c1/thumbnail.jpg</video:thumbnail_loc><video:title>Lead follow-up automation for service businesses: what to automate and what to keep personal</video:title><video:description>Automate lead follow-up for instant replies, alerts, missed-call text-back and reminders, while keeping quotes and real conversations personal.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/9990ab42-7961-4972-bad8-33526f1db0c1</video:player_loc><video:duration>61</video:duration><video:publication_date>2026-11-07T16:57:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/speed-to-lead/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/fba21c5f-dbd0-4589-9c3b-b522396bf53d/thumbnail.jpg</video:thumbnail_loc><video:title>Speed to lead: why replying in five minutes beats replying in an hour</video:title><video:description>Speed to lead matters: companies that responded within an hour were nearly 7 times as likely to qualify the lead as those that waited longer.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/fba21c5f-dbd0-4589-9c3b-b522396bf53d</video:player_loc><video:duration>63</video:duration><video:publication_date>2026-11-07T16:56:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/contact-forms-that-convert/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/9cf3b0f3-445e-4edb-874b-c2bc011f0653/thumbnail.jpg</video:thumbnail_loc><video:title>Contact forms that convert: how many fields, which questions and what to say on the button</video:title><video:description>Contact forms that convert ask three to five questions, use clear labels and a button that says what happens, and stop spam invisibly.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/9cf3b0f3-445e-4edb-874b-c2bc011f0653</video:player_loc><video:duration>62</video:duration><video:publication_date>2026-11-07T16:55:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/visitors-leave-without-enquiring/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/719f2662-8284-413c-8c92-713ad61c223e/thumbnail.jpg</video:thumbnail_loc><video:title>Why visitors leave your website without enquiring (and how to find out)</video:title><video:description>When visitors leave without enquiring, the cause is usually message mismatch, no price guidance, weak trust or a hard next step.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/719f2662-8284-413c-8c92-713ad61c223e</video:player_loc><video:duration>65</video:duration><video:publication_date>2026-11-07T16:54:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/page-speed-for-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/9425f3db-9871-4b80-9820-ae355e8a56bb/thumbnail.jpg</video:thumbnail_loc><video:title>Page speed and ads: why a slow website makes every click more expensive</video:title><video:description>Slow page speed loses visitors before they see your offer and can raise Google Ads costs. Test with PageSpeed Insights and fix images first.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/9425f3db-9871-4b80-9820-ae355e8a56bb</video:player_loc><video:duration>58</video:duration><video:publication_date>2026-11-07T16:53:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/landing-page-checklist/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/8f6e5e50-4524-4db4-92c9-81cbfe4930b8/thumbnail.jpg</video:thumbnail_loc><video:title>Landing page checklist: 25 things that turn ad clicks into enquiries</video:title><video:description>Use this landing page checklist to check message match, trust, objections, the call to action, mobile speed and tracking before you launch ads.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/8f6e5e50-4524-4db4-92c9-81cbfe4930b8</video:player_loc><video:duration>62</video:duration><video:publication_date>2026-11-07T16:52:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/landing-page-vs-website/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/ac684cf4-2915-4650-8db7-c5456c23b7f1/thumbnail.jpg</video:thumbnail_loc><video:title>Landing page vs website: why your ads shouldn&amp;#8217;t go to your homepage</video:title><video:description>Landing page vs website: a landing page does one job for one ad, so it usually converts paid traffic far better than a homepage.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/ac684cf4-2915-4650-8db7-c5456c23b7f1</video:player_loc><video:duration>69</video:duration><video:publication_date>2026-11-07T16:51:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/cost-per-lead-explained/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/4eeeaf03-f21a-46f1-87de-74daa7cbf095/thumbnail.jpg</video:thumbnail_loc><video:title>Cost per lead explained: what&amp;#8217;s a good cost per lead and how to work out yours</video:title><video:description>A good cost per lead depends on your job value, margin and close rate. Work out your maximum, then judge campaigns on cost per customer.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/4eeeaf03-f21a-46f1-87de-74daa7cbf095</video:player_loc><video:duration>83</video:duration><video:publication_date>2026-11-07T16:50:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/ad-tracking-broken-signs/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/a5270bf0-f1f4-49cb-8a46-90c8cca987e0/thumbnail.jpg</video:thumbnail_loc><video:title>10 signs your ad tracking is broken (and how to check each one)</video:title><video:description>Broken ad tracking wastes more money than bad ads. Here are ten signs, from leads that don&apos;t match your inbox to spam counted as conversions.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/a5270bf0-f1f4-49cb-8a46-90c8cca987e0</video:player_loc><video:duration>72</video:duration><video:publication_date>2026-11-07T16:49:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/why-ad-numbers-dont-match/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/7672a4e3-46ba-48ea-a015-fced5d99dead/thumbnail.jpg</video:thumbnail_loc><video:title>Why Facebook, Google Ads and GA4 never show the same numbers</video:title><video:description>Ad platform numbers don&apos;t match because each takes credit for its own touch, uses different windows and models some conversions.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/7672a4e3-46ba-48ea-a015-fced5d99dead</video:player_loc><video:duration>66</video:duration><video:publication_date>2026-11-07T16:48:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/meta-pixel-vs-conversions-api/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/23029f5f-553a-49dd-a7c0-2d4d15542890/thumbnail.jpg</video:thumbnail_loc><video:title>Meta pixel vs Conversions API: what&amp;#8217;s the difference and do you need both?</video:title><video:description>Meta pixel vs Conversions API: the pixel tracks in the browser, the Conversions API from your server. Use both, with deduplication.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/23029f5f-553a-49dd-a7c0-2d4d15542890</video:player_loc><video:duration>67</video:duration><video:publication_date>2026-11-07T16:44:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/meta-ads-first-30-days/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/499096c1-cba7-4728-8d48-22429008658d/thumbnail.jpg</video:thumbnail_loc><video:title>Your first 30 days of Facebook ads: a week-by-week plan</video:title><video:description>Your first 30 days of Facebook ads: set up tracking first, launch and leave it a week, read results in week two, improve in week three, decide in week four.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/499096c1-cba7-4728-8d48-22429008658d</video:player_loc><video:duration>65</video:duration><video:publication_date>2026-11-07T16:33:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/boost-post-vs-ads-manager/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/ff90dd47-2ef7-4705-b979-c26daa18930c/thumbnail.jpg</video:thumbnail_loc><video:title>Boosting a Facebook post vs running an ad in Ads Manager: what&amp;#8217;s the difference?</video:title><video:description>Boost post vs Ads Manager: boosting is quick but optimises for engagement. Ads Manager gives you lead objectives, tracking and testing.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/ff90dd47-2ef7-4705-b979-c26daa18930c</video:player_loc><video:duration>72</video:duration><video:publication_date>2026-11-07T16:31:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/testing-facebook-ads-small-budget/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/f37a1295-b61d-4d16-878f-08415f70e691/thumbnail.jpg</video:thumbnail_loc><video:title>How to test Facebook ads on a small budget (without fooling yourself)</video:title><video:description>To test Facebook ads on a small budget, test big things first (offer, angle, format), one at a time, for two to four weeks each.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/f37a1295-b61d-4d16-878f-08415f70e691</video:player_loc><video:duration>64</video:duration><video:publication_date>2026-11-07T16:25:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/instagram-vs-facebook-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/019bcebb-8933-499a-8bdd-30e97a19f6c0/thumbnail.jpg</video:thumbnail_loc><video:title>Instagram ads vs Facebook ads: which is better for a service business?</video:title><video:description>Instagram ads vs Facebook ads is rarely either/or. Run both through Advantage+ placements, with creative made for feed, Stories and Reels.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/019bcebb-8933-499a-8bdd-30e97a19f6c0</video:player_loc><video:duration>62</video:duration><video:publication_date>2026-11-07T16:22:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-ad-fatigue/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/5d824d3e-4f67-4972-a4b2-38849cb9224b/thumbnail.jpg</video:thumbnail_loc><video:title>Facebook ad fatigue: how to spot it and what to do about it</video:title><video:description>Facebook ad fatigue shows as rising frequency, falling CTR and climbing cost per result. The fix is new, genuinely different creative.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/5d824d3e-4f67-4972-a4b2-38849cb9224b</video:player_loc><video:duration>62</video:duration><video:publication_date>2026-11-07T16:21:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/scaling-facebook-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/95b7973c-cdc7-44a3-a10a-917e51ab99e0/thumbnail.jpg</video:thumbnail_loc><video:title>How to scale Facebook ads without breaking what works</video:title><video:description>To scale Facebook ads safely, raise budgets about 20% at a time, add new creative angles and judge results on cost per qualified lead.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/95b7973c-cdc7-44a3-a10a-917e51ab99e0</video:player_loc><video:duration>69</video:duration><video:publication_date>2026-11-07T16:20:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/lookalike-audiences-2026/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/46d9472b-c7a7-45cd-a393-4135b833cff7/thumbnail.jpg</video:thumbnail_loc><video:title>Are Facebook lookalike audiences still worth using in 2026?</video:title><video:description>Lookalike audiences still help when you have a strong seed of real customers, but in Advantage+ campaigns they now act as suggestions, not limits.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/46d9472b-c7a7-45cd-a393-4135b833cff7</video:player_loc><video:duration>62</video:duration><video:publication_date>2026-11-07T16:19:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/broad-vs-detailed-targeting/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/7d5eb05a-77ff-4ed4-8f52-1acf09466dac/thumbnail.jpg</video:thumbnail_loc><video:title>Broad vs detailed targeting on Facebook: what still works in 2026</video:title><video:description>Broad vs detailed targeting in 2026: broad usually wins when tracking is accurate, while detailed suggestions still help niche and B2B services.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/7d5eb05a-77ff-4ed4-8f52-1acf09466dac</video:player_loc><video:duration>65</video:duration><video:publication_date>2026-11-07T16:18:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/reading-facebook-ads-results/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/f3b5d8e6-321d-43aa-8b8c-b84f972d94cf/thumbnail.jpg</video:thumbnail_loc><video:title>How to read your Facebook Ads results: the numbers that matter and the ones that don&amp;#8217;t</video:title><video:description>Read Facebook ads results in order: real leads and cost per lead first, then reach, CPM, link CTR, landing page views and page conversion rate.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/f3b5d8e6-321d-43aa-8b8c-b84f972d94cf</video:player_loc><video:duration>59</video:duration><video:publication_date>2026-11-07T16:17:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-retargeting/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/87642026-0876-4d83-91be-dac20dbf8162/thumbnail.jpg</video:thumbnail_loc><video:title>Facebook retargeting for service businesses: how to win back the people who almost enquired</video:title><video:description>Facebook retargeting shows a second, different message to people who visited your site or engaged with you, and often produces the cheapest leads.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/87642026-0876-4d83-91be-dac20dbf8162</video:player_loc><video:duration>66</video:duration><video:publication_date>2026-11-07T16:16:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-ad-creative-service-business/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/14f8b1dc-edab-4abe-be3f-6258c6a6d62d/thumbnail.jpg</video:thumbnail_loc><video:title>Facebook ad creative for service businesses: what to show when you don&amp;#8217;t sell a product</video:title><video:description>The best Facebook ad creative for service businesses is real: owner videos, before-and-after photos, testimonials and work in progress.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/14f8b1dc-edab-4abe-be3f-6258c6a6d62d</video:player_loc><video:duration>67</video:duration><video:publication_date>2026-11-07T16:15:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-ad-copy-that-converts/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/604e67c0-249d-4be7-a814-c1f08d3913d9/thumbnail.jpg</video:thumbnail_loc><video:title>How to write Facebook ad copy that gets enquiries, not just likes</video:title><video:description>Good Facebook ad copy opens with the reader&apos;s situation, gives one proof point, removes the main objection and asks for one clear action.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/604e67c0-249d-4be7-a814-c1f08d3913d9</video:player_loc><video:duration>63</video:duration><video:publication_date>2026-11-07T16:14:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-ad-rejected/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/57f786bb-14af-4095-bc17-d140f5b35ade/thumbnail.jpg</video:thumbnail_loc><video:title>Facebook ad rejected? How to find the reason, fix it and request a review</video:title><video:description>Facebook ad rejected? Read the reason in Business Support Home, fix the specific issue or request a review, and never delete an ad you want to appeal.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/57f786bb-14af-4095-bc17-d140f5b35ade</video:player_loc><video:duration>67</video:duration><video:publication_date>2026-11-07T16:13:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-vs-facebook-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/ae8d4d97-d7e2-43f2-ac1c-554dd02efc9a/thumbnail.jpg</video:thumbnail_loc><video:title>Google Ads vs Facebook ads: which should a small business use first?</video:title><video:description>Google Ads vs Facebook ads: Google captures people already searching, Facebook creates demand. Many service businesses need both.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/ae8d4d97-d7e2-43f2-ac1c-554dd02efc9a</video:player_loc><video:duration>109</video:duration><video:publication_date>2026-11-07T16:11:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-first-30-days/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/6cb32ee0-8df2-4397-b4d2-b25bfc42c593/thumbnail.jpg</video:thumbnail_loc><video:title>Your first 30 days of Google Ads: a week-by-week plan</video:title><video:description>Your first 30 days of Google Ads: launch with tight keywords, review search terms weekly, fix tracking early and judge on cost per lead.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/6cb32ee0-8df2-4397-b4d2-b25bfc42c593</video:player_loc><video:duration>66</video:duration><video:publication_date>2026-11-07T16:10:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-conversion-tracking/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/1b6a51f8-b570-47ae-aa8e-9ecd4872d421/thumbnail.jpg</video:thumbnail_loc><video:title>Google Ads conversion tracking: step-by-step setup</video:title><video:description>Set up Google Ads conversion tracking for real enquiries only: form submissions, qualified calls and bookings, each counted once.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/1b6a51f8-b570-47ae-aa8e-9ecd4872d421</video:player_loc><video:duration>65</video:duration><video:publication_date>2026-11-07T16:09:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-local-services-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/a6226a1c-9035-4dba-b3ca-51b9eb62847f/thumbnail.jpg</video:thumbnail_loc><video:title>Google Local Services Ads: are they worth it?</video:title><video:description>Google Local Services Ads charge per lead and show a Google badge above search ads. Check availability for your category and area first.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/a6226a1c-9035-4dba-b3ca-51b9eb62847f</video:player_loc><video:duration>66</video:duration><video:publication_date>2026-11-07T16:07:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-account-suspended/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/a0c62dd3-e883-411e-8ab8-65a87ffcdcb3/thumbnail.jpg</video:thumbnail_loc><video:title>Why your Google Ads account was suspended (and what to do)</video:title><video:description>Google Ads account suspended? Read the reason, fix the issue and appeal from the account. Don&apos;t create a new account to get around it.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/a0c62dd3-e883-411e-8ab8-65a87ffcdcb3</video:player_loc><video:duration>66</video:duration><video:publication_date>2026-11-07T16:06:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-quality-score/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/6ca308fa-d495-4829-b1ea-6bafa457bccd/thumbnail.jpg</video:thumbnail_loc><video:title>Google Ads Quality Score explained in plain English</video:title><video:description>Quality Score rates your keyword, ad and landing page relevance from 1 to 10. Improve it with tighter ad groups, better ads and faster pages.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/6ca308fa-d495-4829-b1ea-6bafa457bccd</video:player_loc><video:duration>62</video:duration><video:publication_date>2026-11-07T16:03:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/write-google-ads-that-get-clicks/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/444e2521-855c-434d-a4c4-930d2b8d7eeb/thumbnail.jpg</video:thumbnail_loc><video:title>How to write Google ads that get the click</video:title><video:description>Google ads that get clicks match the search, state a clear benefit, give a reason to choose you and use every relevant asset.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/444e2521-855c-434d-a4c4-930d2b8d7eeb</video:player_loc><video:duration>64</video:duration><video:publication_date>2026-11-07T16:02:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-match-types/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/968332dc-02e0-4da0-9be3-887662d9b4b2/thumbnail.jpg</video:thumbnail_loc><video:title>Google Ads match types explained: broad, phrase and exact in 2026</video:title><video:description>Google Ads match types control how closely searches must match your keywords. Phrase and exact suit small budgets; broad needs good data.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/968332dc-02e0-4da0-9be3-887662d9b4b2</video:player_loc><video:duration>64</video:duration><video:publication_date>2026-11-07T16:00:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/choose-google-ads-keywords/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/363e567b-2c5e-4e88-b9f5-da3afcfca54d/thumbnail.jpg</video:thumbnail_loc><video:title>How to choose Google Ads keywords that bring buyers, not browsers</video:title><video:description>Choose Google Ads keywords that show buying intent, group them by service and use phrase or exact match until conversion data builds.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/363e567b-2c5e-4e88-b9f5-da3afcfca54d</video:player_loc><video:duration>68</video:duration><video:publication_date>2026-11-07T15:59:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-500-a-month/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/1becd578-aeb5-4f23-bc43-7b7890315775/thumbnail.jpg</video:thumbnail_loc><video:title>Running Google Ads on a $500-a-month budget</video:title><video:description>You can run Google Ads on $500 a month if you focus on one service, a few high-intent keywords and a tight area, and track every lead.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/1becd578-aeb5-4f23-bc43-7b7890315775</video:player_loc><video:duration>69</video:duration><video:publication_date>2026-11-07T15:58:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/negative-keywords-google-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/6b4083f3-333e-458e-af00-4c6732042d3d/thumbnail.jpg</video:thumbnail_loc><video:title>Negative keywords: the easiest way to stop wasting Google Ads budget</video:title><video:description>Negative keywords stop your Google ads showing for searches like jobs, free, DIY and courses, cutting wasted spend from day one.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/6b4083f3-333e-458e-af00-4c6732042d3d</video:player_loc><video:duration>64</video:duration><video:publication_date>2026-11-07T15:56:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-for-tradies/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/beb29038-01ea-42a4-bd4e-716437bf8110/thumbnail.jpg</video:thumbnail_loc><video:title>Google Ads for tradies: a simple setup that brings in calls</video:title><video:description>Google Ads for tradies works best with tight locations, phrase and exact match keywords, strong negatives, call tracking and fast replies.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/beb29038-01ea-42a4-bd4e-716437bf8110</video:player_loc><video:duration>68</video:duration><video:publication_date>2026-11-07T15:54:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-spending-no-results/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/d6f0fa94-6ae4-42de-ac36-6975a576c2d0/thumbnail.jpg</video:thumbnail_loc><video:title>Why your Google Ads are spending money with no results</video:title><video:description>Google Ads not working? Check conversion tracking, search terms, location settings and the landing page before changing bids or budget.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/d6f0fa94-6ae4-42de-ac36-6975a576c2d0</video:player_loc><video:duration>86</video:duration><video:publication_date>2026-11-07T15:53:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/google-ads-cost-australia/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/54daace5-0f41-4865-956f-6dfb5d6488d4/thumbnail.jpg</video:thumbnail_loc><video:title>How much does Google Ads cost for a small business in Australia?</video:title><video:description>Google Ads cost in Australia usually ranges from about $1.50 to $10+ per click depending on industry, plus GST. Here is how to budget.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/54daace5-0f41-4865-956f-6dfb5d6488d4</video:player_loc><video:duration>90</video:duration><video:publication_date>2026-11-07T15:52:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-ad-account-restricted/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/80ed3ed0-aa99-4897-9c78-3cac676e9ae4/thumbnail.jpg</video:thumbnail_loc><video:title>Why your Facebook ad account got restricted (and how to appeal)</video:title><video:description>Facebook ad account restricted? Check Business Support Home, fix the cause, then request a review. Admins have about 180 days to appeal.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/80ed3ed0-aa99-4897-9c78-3cac676e9ae4</video:player_loc><video:duration>65</video:duration><video:publication_date>2026-11-07T15:51:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/meta-campaign-objectives-explained/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/200f613c-f791-4a88-81b4-0f7bea5c2c3d/thumbnail.jpg</video:thumbnail_loc><video:title>Meta campaign objectives explained: leads, traffic or sales?</video:title><video:description>Meta campaign objectives tell Facebook what result to find. For service businesses, Leads or Sales almost always beat Traffic and Engagement.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/200f613c-f791-4a88-81b4-0f7bea5c2c3d</video:player_loc><video:duration>62</video:duration><video:publication_date>2026-11-07T15:50:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/how-much-to-spend-on-facebook-ads/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/b8f92e60-e25a-4422-bf3f-008fcba5ea7b/thumbnail.jpg</video:thumbnail_loc><video:title>How much should a small business spend on Facebook ads?</video:title><video:description>How much to spend on Facebook ads depends on your cost per lead: budget for enough leads each week for Meta to learn, often $30–$60 a day to start.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/b8f92e60-e25a-4422-bf3f-008fcba5ea7b</video:player_loc><video:duration>90</video:duration><video:publication_date>2026-11-07T15:48:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-lead-ads-vs-landing-page/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/9fb15266-99e1-499b-8fbe-97776bf9dd56/thumbnail.jpg</video:thumbnail_loc><video:title>Facebook lead ads vs a landing page: which works better?</video:title><video:description>Facebook lead ads vs landing page: instant forms win on volume and cost, landing pages usually win on lead quality. Most businesses should test both.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/9fb15266-99e1-499b-8fbe-97776bf9dd56</video:player_loc><video:duration>71</video:duration><video:publication_date>2026-11-07T15:47:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
<url><loc>https://getgregorydigital.com/guides/facebook-ads-clicks-no-enquiries/</loc><video:video><video:thumbnail_loc>https://vz-36927a48-448.b-cdn.net/2df6f405-a86a-4871-b262-426ab60464df/thumbnail.jpg</video:thumbnail_loc><video:title>Why your Facebook ads get clicks but no enquiries (and how to fix it)</video:title><video:description>Facebook ads with clicks but no leads usually point to tracking, the landing page or the offer, not the targeting. Here is how to find which one.</video:description><video:player_loc>https://iframe.mediadelivery.net/embed/802489/2df6f405-a86a-4871-b262-426ab60464df</video:player_loc><video:duration>84</video:duration><video:publication_date>2026-11-07T15:46:52+00:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video></url>
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