Quick answer: copy-and-paste call, SMS and email scripts for following up leads from Google and Facebook ads, plus a simple 7-day follow-up sequence.
First call (within 5 minutes)
Call script
Open: Hi [Name], it’s [Your name] from [Business]. You just asked about [service] on our website. Is now a good time?
Qualify: Can you tell me a bit about what’s going on / what you’re after? Where is the property? When would you like it done?
Next step: Based on that, the next step is [inspection/quote/booking]. I can do [two time options]. Which suits?
SMS if they don’t answer
SMS
Message: Hi [Name], [Your name] from [Business] here about your [service] enquiry. When’s a good time to call? Or reply with a time and I’ll ring you then.
Email follow-up
Email
Subject: Your [service] enquiry with [Business]
Body: Hi [Name], thanks for getting in touch about [service]. I tried calling and will try again [time]. If it’s easier, book a time here: [link]. Here’s what happens next: [1–2 lines].
7-day follow-up sequence
- Minute 0–5: call
- Minute 10: SMS
- Day 1: second call + email
- Day 2: SMS with a helpful detail (price range, availability)
- Day 4: call
- Day 7: final “should I close your file?” message
Tips
- Speed matters more than polish
- Use the customer’s own words from the form
- Log every attempt in your CRM so you can measure contact rate
More: speed to lead · lead follow-up automation · leads but no sales.
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Written by Gregory
20 years building websites and running lead generation, mostly with my own money on the line. Based in Sydney, working with clients worldwide. How I work →