Negative Keyword Builder

1. In Google Ads, open Tools → Shared library → Exclusion lists (negative keyword lists) and create a new list.
2. Paste the list, one keyword per line, with the match-type punctuation kept.
3. Apply the list to your Search campaigns. Then check the Search terms report weekly and add new negatives as they appear.

Before you apply a list, read it once. A word that wastes money for one business can be a buyer’s word for another. For example, “free” blocks “free quote”.