Free guides Topic
Hiring & Costs
What ads management costs in Australia, how to choose an agency or freelancer, and how to protect your accounts.
All guides
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What should be in your marketing agreement? A checklist for ads clients
Before you sign with an ads agency or freelancer, check the agreement covers scope, fees, ad spend, ownership, reporting, notice and confidentiality.…
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Your first $1,000 in ads: where to spend it and what to expect
A practical plan for a service business spending its first $1,000 on Google or Facebook ads: what to set up first, which…
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What a good monthly Google and Facebook ads report should include
If your monthly report is full of impressions and clicks but says nothing about leads, it’s not doing its job. Here is…
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15 questions to ask before hiring someone to run your Google or Facebook ads
Ask these questions before you sign with any agency or freelancer for paid ads. The answers reveal who owns your data, how…
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Ads agency vs freelancer: which is better for a small business?
Both can run excellent Google and Facebook ads. Here is how agencies and freelancers differ on cost, expertise, communication and risk, and…
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How much does Google Ads or Facebook Ads management cost in Australia?
Typical Australian pricing for Google Ads and Meta ads management, the common pricing models, what should be included, and how to tell…
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Who should own your Google Ads account? Protecting your data when you hire help
Your Google Ads account, Analytics property and Tag Manager container hold years of valuable data. Here is how to make sure you…
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Who should own your Facebook ad account? (Hint: not your marketer)
Many businesses discover too late that their ad account, pixel or Page belongs to an agency. Here is what you should own,…
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