Free guides Topic
Tracking & Analytics
How to track ad leads properly with the Meta pixel, Conversions API, GA4, Google Tag Manager and UTM parameters.
All guides
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Monthly Ads Report Template (One Page)
A free one-page monthly Google and Facebook ads report template: headline numbers, channel breakdown, changes, problems and next steps.
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Getting Leads From Ads but No Sales? Where the Problem Usually Is
When ads produce enquiries but few customers: lead quality vs follow-up vs offer. A practical diagnosis with fixes for speed to lead,…
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Meta Pixel Not Firing? A Step-by-Step Troubleshooting Guide
How to tell if your Meta (Facebook) Pixel is working, using Pixel Helper and Test Events, plus the common causes of missing…
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Google Ads Conversions Not Recording? How to Diagnose and Fix It
What “Unverified”, “Tag inactive”, “No recent conversions” and “Misconfigured” mean in Google Ads, and a step-by-step fix using Tag Assistant.
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Cost per lead explained: what’s a good cost per lead and how to work out yours
A cheap lead isn’t always a good lead. Here is how to calculate the most you can afford to pay per lead,…
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10 signs your ad tracking is broken (and how to check each one)
Broken conversion tracking quietly wastes more ad money than bad ads do. Here are ten warning signs, how to test for each,…
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Why Facebook, Google Ads and GA4 never show the same numbers
Meta says 30 leads, Google Ads says 25, GA4 says 18 and your inbox has 22. Here is why ad platforms disagree,…
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UTM parameters explained: how to tag your ad links so you know what works
UTM tags tell Google Analytics exactly which campaign, ad and platform sent each visitor. Here is how to build them, a simple…
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Google Tag Manager for business owners: what it is and why your marketer wants it
Google Tag Manager lets you manage tracking codes for Google Ads, GA4, Meta and others in one place, without editing your website…
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How to set up key events in GA4 so you know which marketing brings enquiries
Google Analytics 4 calls conversions “key events”. Here is how to mark the right actions as key events, avoid common counting mistakes…
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