Google Ads

Responsive search ads give you 15 headlines and 4 descriptions. Here is how to fill them so your ads match searches and…

The search terms report shows exactly what people typed before clicking your ad. Here is how to use it every week to…

Match types control how closely a search has to match your keyword. Here is how each works now, and how to use…

The keywords you choose decide who sees your ads. Here is how to find high-intent keywords that turn into enquiries, and which…

Can Google Ads work on a small budget? Sometimes. Here is how to set up a lean campaign that gives $500 a…

One default setting can show your ads to people nowhere near your service area. Here is how to fix it, plus other…

Negative keywords stop your ads showing for searches that will never become customers. Here is how they work, a starter list and…

Performance Max has more controls than ever in 2026, but Search is still the best starting point for most service businesses. Here…

A simple, proven Google Ads setup for plumbers, electricians, builders and other trades, focused on calls and quote requests from your service…

Google Ads eating your budget without bringing enquiries? These are the eight most common causes, and how to check and fix each…